Bicoy Philanthropic Advisors

Latest Columns from the Blog

Lessons from a Pineapple

I’ve always liked my first column of the New Year to be optimistic and thought provoking. In years past I’ve written about the relationship between religion and giving, how giving enriches the soul, and how helping others helps us enjoy life more. This year I was having difficulty coming up with a concept for myContinue reading “Lessons from a Pineapple”

Cause Marketing: Good for Business, Not Always for Charity

When a business affiliates its brand with a beloved charity, it’s good for the company’s bottom line. Countless studies have conclusively shown that consumers are far more willing to spend money at a business if they know a percentage of their purchase is going to a nonprofit organization they respect. Unfortunately, evidence is mounting thatContinue reading “Cause Marketing: Good for Business, Not Always for Charity”

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