Latest Columns from the Blog
I’ve always liked my first column of the New Year to be optimistic and thought provoking. In years past I’ve written about the relationship between religion and giving, how giving enriches the soul, and how helping others helps us enjoy life more. This year I was having difficulty coming up with a concept for myContinue reading “Lessons from a Pineapple”
Quit smoking. Lose weight. Enjoy life. Help others. These are four of the most common New Year’s resolutions, according to most everyone who surveys such things. Chances are that a couple of these are on your list as well. Sadly, less than one out of every three people will fulfill one of their New Year’sContinue reading “The Best New Year’s Resolutions”
When a business affiliates its brand with a beloved charity, it’s good for the company’s bottom line. Countless studies have conclusively shown that consumers are far more willing to spend money at a business if they know a percentage of their purchase is going to a nonprofit organization they respect. Unfortunately, evidence is mounting thatContinue reading “Cause Marketing: Good for Business, Not Always for Charity”
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